A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services
نویسندگان
چکیده
منابع مشابه
A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services
Marketing literature states that it is more costly to engage a new customer than to retain an existing loyal customer. Churn prediction models are developed by academics and practitioners to effectively manage and control customer churn in order to retain existing customers. As churn management is an important activity for companies to retain loyal customers, the ability to correctly predict cu...
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ژورنال
عنوان ژورنال: International Journal of Computer Applications
سال: 2011
ISSN: 0975-8887
DOI: 10.5120/3344-4605